Cool Medical Education images

Some cool Medical Education images:

Rick Vari_Other_Logo[1]
Medical Education

Image by bizjournal
Dr. Rick Vari, Assocaite Dean for Medical Education and Chair of Interprofessionalism, Virginia Tech Carilion School of Medicine and Research Institute, VTC

Medical Education Building
Medical Education

Image by Stephen Cummings

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CertifiedCare Strives To Meet High Demands For Personal Care Aides As Elderly Population Faces Explosive Growth


Cleveland, Ohio (PRWEB) January 12, 2012

The desire to ?age in place? is a growing trend among the elderly and Baby Boomer generation. Services that used to be solely offered in hospitals are becoming more readily available in the private home, making this possible. With the ?age in place? trend paving the way for an emerging professional field called Personal Care Aides (PCAs), CertifiedCare strives to meet the growing demand of PCAs. The organization educates and trains PCAs making elder caregiving safer for caregivers and the elderly population.

Personal Care Aides are one of the top five fastest growing employment areas of our time. According to the Bureau of Labor Statistics, PCAs face a 46% growth rate until 2018. At this rate, roughly 2 million PCAs will be needed to care for the elderly. ?We are seeing the impressive growth because of two main factors,? says Dr. Cathleen Carr, Executive Director of CertifiedCare. ?The first one being the ever increasing life expectancy due to better healthcare and the second being the aging of the Baby Boomer generation.? According to a CRS Report for Congress, the life expectancy in the United States in 1776 was just 49 years old compared to 77 years in the year 2000. Additionally, all survivors of the Baby Boomer generation will be between the ages of 61 and 79 by 2025, doubling their population in 21 states.

Now, more than ever, individuals are taking on the personal responsibility to care for their loved ones. Providing in home care can be stressful due to several factors, with chronic illnesses being a main one; hence the appeal of a PCA to alleviate some of that stress. In addition, family caregivers spend an average of 22 hours a week caring for loved ones to help ease their burdens. According to a study by the AARP, that burden totals $ 450 billion a year in lost worker productivity, reducing earning capacity and retirement income. This amounted to about 3.2% of the U.S. GDP in 2009.

A PCA alleviates some of this stress by taking care of an elderly loved one and allowing family members to stay in the workforce. It is a PCA’s job is to help people live in the home of their choice equipped with tools and design features that support independence. In addition, they are there to assure that the individual and their caregivers are safe. Personal Care Aides are not Home Health Aides. PCA’s do not administer physically invasive therapies and do not need to work under the supervision of a nurse.

The tasks that accompany the PCA profession are very diverse and with the movement from hospitals to the home, more interdisciplinary than ever before. It is a PCA?s role to provide preventive safety care and wellness assistance, meals, supplies, transportation to appointments and social activities, foster and facilitate connections between family members and the geriatric care team, and more. They are specially trained to work with frail elderly in their homes who are physically disabled or mentally impaired, dealing with a chronic illness or are otherwise unable to care for themselves on their own. They play an integral role in the health and well being of an elder by ensuring that they are taken care of in the absence of family caregivers.

?Now is the time for PCAs to get properly trained in at home eldercare,? says Dr. Carr. ?This training makes it easier and safer for everyone involved because of the many daily tasks that need to be handled.? Additionally, certified PCAs can demand higher wages and advance in their field. Such organizations like CertifiedCare offer online classes with 20-100 hours of instruction and certification exams. Specialty areas can include: Legal and Financial, Personal Care and Safety, and Alzheimer?s/Dementia.

Currently there is not enough support to handle the aging population that is coming forward in great numbers. According to the CDC, by the year 2030 the number of people aged 65+ is expected to rise to 71 million. This is an impressive change from the estimated 35 million in 2000. ?Due to the expected dramatic increase in the elderly population, the increased difficulties in taking care of them and certification becoming a state requirement, the Personal Care Aide is one of the fastest growing and social employment needs of our time,? says Dr. Carr. ?The best time to invest in eldercare education and training is now while we are just ahead of the curve.?

Educational requirements for PCAs vary by employer. Many PCA or family caregiver positions do not require a high school diploma or undergraduate degree, however completion of certification programs is becoming a state requirement. Illinois, Oregon, Arizona and California have laws and regulations already on the books. Other states have legislation pending with more states soon to follow.

CertifiedCare Strives to Meet High Demands for Personal Care Aides as Elderly Population Faces Explosive Growth is part two of a three-part series of topics covered by CertifiedCare.

About CertifiedCare

CertifiedCare offers family caregivers and Personal Care Workers certification in the area of elder caregiving in ?at home? and assisted living institutional environments. CertifiedCare created the first online curriculum and training program for assisted living companions that incorporate law, business, and alternative therapies, while complying with the American Medical Association (AMA) Guidelines for elder caregiving. CertifiedCare has worked with over 1,000 caregivers from all over the United States and abroad.

CertifiedCare offers three caregiver certification programs for both family caregivers and professional Personal Care Workers: Basic Caregiving, Advanced Caregiving and Alzheimer?s-Dementia Specialist Certification programs. For more information on CertifiedCare and their programs, visit http://www.certifiedcare.org.

About Dr. Cathleen Carr

Dr. Cathleen Carr is the founder and executive director of CertifiedCare. She is a nationally recognized Eldercare Specialist in the areas of wills, trusts, probate, elder law and holistic health and wellness.

Dr. Carr is a published author on various topics including eldercare, natural health and green living. She is a contributing author to: Examiner.com, Radientlife, Suite101.com, Alternative Health Review, National Diet Institute, BestNaturalHealthDirectory.com, Natural Medicine Ink (editor) and eHealthScience. She also is an herbalist and naturopathic practitioner, where she specializes in therapeutic herbalism and restorative vibrational therapies.

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Acupuncture School

Acupuncture School
by NYCTCM

Visit our website: www.psychetruth.net Stress Relief, Test Anxiety, Cultivating Resilience by AOMA Acupuncture School Austin In this free video presented by AOMA Graduate School of Integrative Medicine in Austin, Texas, Hannah Thornton speaks to first year students about handling stress and cultivating resilience. She explain’s the 7 C’s of Cultivating Resilience as taught by Ken Ginsburg. 1. Competence 2. Confidence 3. Connection 4. Character 5. Contribution 6. Coping 7. Control This lecture is meant to offer students some support in handling stress, test anxiety and college tests themselves by outlining the 7 key aspects of cultivating resilience. AOMA Graduate School offers a master’s-level graduate program in acupuncture and Oriental medicine. AOMA also conducts more than 20000 patient visits annually in its student and professional clinics. AOMA includes traditional Asian mind-body practices such as tai chi and qigong as an integral part of the curriculum and is one of very few acupuncture schools to begin clinical education for students in the first term. Visit the AOMA website for more information on enrolling, acupuncture treatment and more at www.aoma.edu This video was produced by Psychetruth www.youtube.com www.twitter.com www.facebook.com www.myspace.com © Copyright 2011 Target Public Media, LLC. All Rights Reserved. This video contains music by Scotty B, www.ScottyBMusic.com Stress “stress relief” test anxiety “test anxiety” acupuncture graduate school Austin
Video Rating: 4 / 5

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Q&A: Inquiring Pre-med and Medical School information?

Question by blu: Inquiring Pre-med and Medical School information?
I am interested in becoming a pediatrician, but I’m not sure what are the best steps to make this happen. I am asking for opinions on pre-med schools in Texas(which are the top rated) and also what courses and majors are the most helpful and look the most impressive when applying to medical school. Any information can help.

Thank you.

Best answer:

Answer by mtwaites
You need to get all of your sciences such as math, chemistry, physics, and biology as well as anatomy and physiology. In addition to this you will need to get your BSc or your BA before you’re able to apply for medical school. You will also need to get your MCATs.

What do you think? Answer below!

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The Expressionary Brings Happiness to Wounded Warriors and Their Families with Thoughtful Gift Donation


Atlanta, GA (PRWEB) January 26, 2012

The Expressionary, an online personalized gift company, has begun its mission of donating 1,000 of its beautifully designed personalized dictionaries — Expressionaries — to seriously wounded servicemen and women, deploying troops, and their families.

Expressionary President William Mehserle was on hand at Fort Sam Houston and Brooks Army Medical Center (BAMC), Texas, to personally hand over some Expressionaries and demonstrate how ?Wounded Warriors? can create their own Expressionary as a thoughtful, meaningful gift for their families.

The Warrior and Family Support Center (W&FSC) is a facility at Fort Sam Houston, and is designed to meet physical and emotional needs of America’s heroes — our “Wounded Warriors.” The W&FSC makes a profound contribution to the rehabilitation of America’s seriously wounded Soldiers, Marines, Sailors, Airmen, National Guard Reservists and their loved ones.

The W&FSC supports many Iraq and Afghanistan war veterans with extensive burn injuries, loss of limbs, head and internal injuries, along with their families.

?Wounded Warriors? and their families who are eligible for one of the donated Expressionaries can claim them by navigating to theExpressionary.com, create their custom product and using the code provided to them. Those interacting with W&FSC can simply talk with the director if they need help. Each deploying troop out of Fort Sam Houston and their families will receive notice of the possibility to create one.

The 1000-Expressionary donation equates to a value of over $ 26,000 and was coordinated by the Expressionary and W&FSC. The Expressionary is dedicated to giving back to those less fortunate, and is committed to donating at least 10% of its profits to charity.

?A lot of soldiers aren?t good at expressing themselves,? said W&FSC Assistant Director John Wolf. ?They want to be, but it is difficult. When these guys come back from war with an injury of this kind of magnitude, they are here for 1, maybe 2 years. These guys have to learn to walk again, they have PTSD (Post-traumatic stress disorder) — and rehabilitation can be frustrating — and sometimes this flows into their personal relationships. Their family is here, helping them through the rehabilitation. They suffer as well. And these troops, they want to show how much they appreciate the family being there for them. This is exactly a way to do that.?

Expressionaries are helping soldiers express to their loved ones exactly how they feel about them. ?Man, my wife is really gonna appreciate this. She has been by my side since I got back.? said Sgt Daniel Romero. ?That is just so easy, and so thoughtful. Thanks, I?ve been wanting to show her how I feel.?

?When the soldier leaves for deployment, it is not just the soldier who experiences pain, but his or her spouse, their children, and their parents. We want to allow the soldiers to make an Expressionary for their family, so when they are away, their family can look at it together and see exactly how much that soldier loves their family,? said Mehserle. ?In addition, we wanted to allow the families to make one for their soldier, so that after a long day out in combat, they can return home, lay on their cot, exhausted, and leaf through their Expressionary and smile when they see the words the family used to describe him and his family.?

Mehserle?s experience at the W&FSC was an eye-opening one, and left inspired by the soldiers who radiate positivity despite their injuries. ?Their families are waiting for them to be done with rehab. Giving 1000 Expressionaries is the least we can do. Hopefully someday soon, we can give more,? he added.

Information on W&FSC is available at http://www.returningheroeshome.org/

Use of the W&FSC and BAMC names, logos, descriptions, and/or their weblinks do not constitute an expressed or implied endorsement or favoring of Expressionary by the US Army or the DoD.

About The Expressionary

Expressionary, LLC ? a subsidiary of M&W, LLC ? was founded in September 2011 by William L. Mehserle, Jr. and Michael J. Flanigan, both graduates of Georgia Tech. The company?s website, theExpressionary.com, launched in open beta on Nov. 23, 2011. The Expressionary concept was born during Mehserle?s high school years, as he was searching for a sentimental and meaningful gift for his then girlfriend. He purchased a dictionary, and pasted his favorite photo of her beneath the words that he felt best described her and their relationship. The full backstory can be found at The Expressionary?s website.

An Expressionary is a luxury personalized dictionary containing fine paper pages, beautiful covers, a letter in the front of the dictionary explaining the concept and high-quality photos. Additionally, The Expressionary is committed to donating at least 10% of all profits to charity. Customers can choose which of The Expressionary’s charity partners they’d like a donation to go to.

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Nice Asian Herbs photos

Check out these Asian Herbs images:

Asian herbs from my garden
Asian Herbs

Image by Andrea_Nguyen
Recipe here: www.vietworldkitchen.com/blog/2011/05/asian-herb-rice-sal…

Asian herb rice salad recipe
Asian Herbs

Image by Andrea_Nguyen
Recipe here: www.vietworldkitchen.com/blog/2011/05/asian-herb-rice-sal…

Fresh Asian Herb rice salad
Asian Herbs

Image by Andrea_Nguyen
Recipe here: www.vietworldkitchen.com/blog/2011/05/asian-herb-rice-sal…

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Medical Schools In

Welcome to Harvard Medical School, where a vibrant community is shaping the future of education and biomedicine. This is a place where bold ideas are incubated, a place where extraordinary individuals working as teams tackle tough problems with unrelenting passion. In the past year alone, the school has moved in exciting new directions, propelled by the expertise and energy of its faculty, staff and students.
Video Rating: 4 / 5

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How many years do I need to study for a Doctor of Traditional Chinese Medicine degree?

Question by transpsychologist: How many years do I need to study for a Doctor of Traditional Chinese Medicine degree?
I wanna be a doctor of TCM, but I had an economics degree for my bachelor’s so I think I have to start from scratch. How many years do you think will I study to have a doctorate degree in traditional Chinese medicine? Please specify which school you are talking about.

Thanks.

Best answer:

Answer by Curious George, C.Ac
In the United States, most licensed or certified acupuncturists hold a graduate degree. The graduate programs are 3 to 4 years depending on the curriculum schedule.

Doctoral programs would then be an additional 2 to 4 years, depending on the program.

William,

Southwest College is an accredited program in the United States. You can find their accreditation information on the web site.

Know better? Leave your own answer in the comments!

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Doctors Health Press Supports Study Showing That Acupuncture as an Effective Migraine Remedy


Boston, MA (PRWEB) January 14, 2012

The Doctors Health Press, a publisher of various natural health newsletters books and reports, including the popular online Doctors Health Press e-Bulletin, is lending its support to a new study that has found that acupuncture is an effective remedy for treating migraine headaches.

As reported in the Doctors Health Press e-Bulletin on Thursday, January 12, 2012 (http://www.doctorshealthpress.com/pain-articles/migraines-pain-articles/natural-remedy-has-odd-success-versus-migraines), the study yielded some very surprising results.

In this traditional Chinese medicine,there is real acupuncture, where practitioners place needles at specific points that correspond to the flow of “Qi” in your body. And there is “sham” acupuncture, which puts needles in spots that are not relevant to the problem at hand. The sham is used often in studies to see if real acupuncture works or not.

According to Doctors Health Press e-Bulletin, the surprising element of this new study is that both real and sham acupuncture were equally effective in treating migraines! The study is published now in the “Canadian Medical Association Journal.”

The study included 480 patients (aged 18 to 65) in nine hospitals in China. They were randomly assigned to four groups, including one receiving sham acupuncture group and three groups receiving different types of acupuncture. All had experienced migraines for more than one year, and had two to three attacks in the three months before the study.

The researchers found that true acupuncture led to significantly better outcomes than sham acupuncture in weeks 13 to 16 — but the difference in effect was actually quite minor. Up to three-quarters of people with migraines were better after acupuncture and sham acupuncture after four months. In other words, the fake kind worked as well as the real kind.

(SOURCE: Ying, Li, et al., “Acupuncture for migraine prophylaxis: a randomized controlled trial,”? CMAJ, published Jan. 9, 2012.)

Doctors Health Press e-Bulletin is a daily e-letter providing natural health news with a focus on natural healing through foods, herbs and other breakthrough health alternative treatments. For more information on Doctors Health Press, visit http://www.doctorshealthpress.com.

Victor Marchione, MD is the Chairman of the Doctors Health Press Editorial Board. He is also the editor of The Food Doctor and has released a new video revealing 12 fighting foods to help virtually all of your current health problems. To see the video, visit http://www.doctorshealthpress.com/12-fighting-foods.

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Cool Online Medical School images

A few nice Online Medical School images I found:

Subways Are For Sleeping …..item 1..The Quantity and the Quality of Life (September 13, 2011) ..
Online Medical School

Image by marsmet551
According the the Harvard School of Public Health, beginning in the year 2012, 10,000 people a day will start turning 65.We are aging differently than previous generations, however. Physically and mentally, the health of today’s 70-year-old now equals that of a 65-year-old in the 1970s. In that period, deaths from heart disease and many cancers have dipped. And while most older adults have at least one chronic health problem, disability has slowly and significantly declined. It is interesting to note, that the United States has been slipping in its longevity ratings compared to other countries. Israel, on the other hand has been climbing.

…..item 1)…website….Orthodox Union…Shabbat Shalom…

September 13, 2011

The Quantity and the Quality of Life
By Alan Freishtat

www.ou.org/shabbat_shalom/article/the_quantity_and_the_qu…

Long life, Arichus Yomim, has been said as a bracha (blessing) from one Jew to another for thousands of years. We also say L’chaim!, to Life!, as a blessing to each other as we take a drink. Two blessings we give, but very different in their ramifications.

According the the Harvard School of Public Health, beginning in the year 2012, 10,000 people a day will start turning 65.We are aging differently than previous generations, however. Physically and mentally, the health of today’s 70-year-old now equals that of a 65-year-old in the 1970s. In that period, deaths from heart disease and many cancers have dipped. And while most older adults have at least one chronic health problem, disability has slowly and significantly declined. It is interesting to note, that the United States has been slipping in its longevity ratings compared to other countries. Israel, on the other hand has been climbing.

When the numbers are added up more carefully, though, there are obvious differences between men and women and people of different races. A newborn boy born in 2004 or after can expect to live a bit more than 75 years, while his sister can expect to live to slightly more than 80. As you grow older, your average life expectancy stretches. For example, while the life expectancy of a newborn in the United States is nearly 78, a 65-year-old can expect to live 19 years longer, and a 75-year-old for another 12 years. What is just as important as Long Life, is the L’chaim part of it—living life and how to maintain not only longevity but quality of life until 120.

Why did life expectancy increase so much in the 20th century in developed nations? Whether individuals develop a particular disease is usually determined by three things: their lifestyle (including diet and exercise), their environment (such as exposure to infectious microbes or toxins), and their genes. Increased life span surely has nothing to do with genes: our genes today are the same as they were a century ago. Instead, changes in lifestyle and environment are responsible. Changes in the environment—such as better sanitation, the use of antibiotics, and many other improvements in medical care—can claim much of the credit. As for lifestyle, in developed nations, nutritional deficiency diseases largely were eliminated in the last century. Still, not all nutritional changes have been entirely for the better. In the United States, at the turn of the 20th century, most Americans lived on farms or in rural communities. We ate fresh, unprocessed food every day, and we worked hard physically. Today, our diets are less healthful in many ways, and we exercise less. And that leads us to the second blessing—L’chaim!

The doctors can definitely help us live longer with all of the great advancement in medical care and medicines that we have today. But there is so much that we can do that will extend and enhance our lives. And we all understand the value of every second of life. So it is incumbent upon us to take our well
being into our own hands. The Be’er HaGolah at the very end of Choshen Mishpat tells us there is not bigger Hefkerus than not taking care of one’s self and the Rambam in Hilchos Daos 4:1, 14 writes very clearly: "Because for the body to be healthy and wholesome is among the ways of Hashem… therefore a person must distance himself from those things that cause his body damage… And they stated another rule relating to the health of the body: As long as a person engages in physical activity (= exercise) and works hard… no illness will attack him and his strength will increase.”

So what are some practical measures we can take to both extend life and be able to server the Ribono Shel Olam well during that time? Again, Harvard Medical School gives us some practical tips to do to the best of our ability:

1. Don’t smoke.

2. Include physical and mental activities into daily life.

3. Eat a healthy diet rich in whole grains, vegetables, and fruits, and substitute healthier monounsaturated and polyunsaturated fats for unhealthy saturated fats and trans fats.

4. Take a daily multivitamin, and be sure to get enough calcium and vitamin D.

5. Maintain a healthy weight and body shape.

6. Challenge your mind.

7. Build a strong social network.

8. Protect your sight, hearing, and general health by following preventive care guidelines.

9. Floss, brush, and see a dentist regularly. Poor oral health may have many repercussions, including poor nutrition, unnecessary pain, and possibly even a higher risk of heart disease and stroke.

10. Discuss with your doctor whether you need any medication—perhaps to control high blood pressure, treat osteoporosis, or lower cholesterol—to help you stay healthy.

Most of your health and longevity is in your hands. Hashem has given us all the tools at our disposal in order to maintain health. Let’s use them. Be active, exercise, eat right, stay positive, manage and reduce stress. Following these tips can “add hours to your day, days to your year and years to your life.”

For more information on programs and events, or content related to health, family, and community please visit: OU Community Services.

ALAN FREISHTAT is an A.C.E. CERTIFIED PERSONAL TRAINER and a LIFESTYLE FITNESS COACH. He and Linda Holtz M.Sc are the Directors of the Jerusalem-based Weight Loss and Stress Management center Lose It! Alan and Linda can be reached on their U.S. Line 516-568-5027 In Israel call 02-651-8502 or 050-555-7175, or by email at alan@loseit.co.il or linda@loseit.co.il

The Lose It! Center for Weight Loss and Stress Management is a fully integrated Weight Loss program which combines a healthy and balanced eating plan, a supervised and professional exercise program and cognitive behavioral therapy to achieve behavior modification. The emphasis of the program is for long term, sustainable weight loss. Lose it! has programs available to assist people with Stress Management, and overcoming Depression and Anxiety Disorders. The program is done both at their Jerusalem offices and throughout the world online and by telephone.

You can see the Lose It! video and gain much information by visiting our website www.loseit.co.il For more information about Lose It!, email us at info@loseit.co.il or call 516-568-5027. In Israel, contact us at 02-654-0728

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Charlie Silvr of RealAge
Online Medical School

Image by Esthr
part of my personal health info series…. (I just finished writing a Release 1.0 on the topic, and will be running a workshop on it Septembr 30.)

RealAge is a model – unfortunately a rare one – of effective personalized outreach to consumers about health care. RealAge.com is an online service accessible through a consumer website that interacts directly with individuals, stores their histories for them only, and uses their self-reported data to figure out their RealAge. “We’re a media company,” says founder Charlie Silver, a serial entrepreneur who sold his chain of quick-oil-change centers to Jiffy Lube in 1994. Now he’s in the preventive maintenance business again – for human beings. RealAge is not an outgrowth of, say, a disabled child or a mourned spouse, but of Silver’s perception that people needed a simple way not just to collect or store health data, but to understand the meaning of it.

That perception didn’t come easy. The company began in 1994, when Silver’s previous business partner, Marty Rom, introduced him to Michael Roizen, MD. Rom and Roizen had met in medical school; in 1994, Roizen was developing medical informatics programs at the University of Chicago. Rom and Roizen recruited Silver to help start a business using interactive tools to collect personal health information. The product was basically a dumbed-down PC with five buttons that doctors could put in front of patients to take their medical histories.

But in hindsight, Silver realizes, the founders got it wrong. The challenge isn’t taking the patient’s history, but rather representing it electronically for easy analysis and making it meaningful to the individual. Most health information is hard to summarize even for a doctor – though it’s easy enough to see and say “You look terrible,” or “You’re looking great.” But exactly how terrible or how great? The numbers people focus on, from cholesterol level and weight to blood pressure and pulse rate, are all too discrete. No one of them tells the overall tale of an individual’s overall health. There’s a complex skein of conditions and dependencies and hedges. In other words, it’s hard to keep motivated to stay healthy when there’s no way to measure the impact.

By contrast, there’s a person’s RealAge, which does change when you change your behavior. based on actuarial analysis of numerous studies and health statistics, and an ever-expanding array of epidemiological survey results and clinical trials. “It needed a single number,” says Silver. “In sports, in business, in school…we measure things with a single number” – even though it hides lots of complexities. With such a number, an individual can use variety of strategies to lower her RealAge, just as a business may use any number of strategies to raise its profitability.

To be sure, there is lots of specific advice and complex background information that RealAge uses to supplement the RealAge (and keep users coming back), depending on each user’s (self-reported) conditions, behavior and prospects. But there is also a bottom line: Your RealAge is 44.5, even though you were born in 1965. Or, congratulations! Your RealAge has dropped two years since you stopped smoking, started walking to work and, oh yes, quit that job you hate and lowered your stress.

Constant comments
For example, registered users received the following tip a week after a journal article casting doubts on Vitamin E appeared: “You’ve no doubt noted articles like ‘Vitamin E Linked to Higher Death Rates’ [with a summary]. [It] may have you wondering if you should change your own health habits based on this news. However, according to a health alert, “Is Vitamin E Bad for You?” published in RealAge Magazine, RealAge’s premium subscription service, you shouldn’t give up on it, especially if you are a relatively young, healthy adult. Just don’t take too much. The RealAge Optimum dose of vitamin E is 400 IU per day. Use this as your upper intake limit. Also, if you take supplements, avoid being a solo supplement taker. Treat supplements the same way you treat your diet and go for balance.”

By contrast, says Roizen, “With all the new information about hormone replacement therapy, we waited for the dust to settle – about three months – and then we tried to summarize the pros and cons.” As for Vioxx, he adds, “In the database we have everyone who says they are taking Vioxx, so we sent them all a message when it was withdrawn. One of the real values of e-mail is that you can get a lot more information out than in a 30-second TV slot.”

In reality, the mailings can sometimes be undercustomized. The studies that RealAge cites sometimes contradict one another. Of course, that’s a function of real life, not just RealAge. Many of them do in fact contradict each other. RealAge’s basic messages, however, are the ones that the medical establishment seems to have the toughest time getting through: Eat right, don’t smoke, exercise, check for the most common diseases. Just getting those messages acted upon would save more lives than any drug invented so far.

While doctors may sniff at RealAge’s commercial aspects and its obsession with vitamins, we’d wager that it has been far more effective in changing people’s behavior than most doctors. It’s not that doctors don’t care; it’s that they aren’t there. RealAge is there seven days a week with its e-mailed tip- of- the- day, reaching 4 million people a day.

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